In the Wild West of data collection, a new sheriff has emerged: zero-party data. Forget the dusty saloons of third-party cookies and the tumbleweed towns of inferred demographics. Zero-party data is gold mined directly from the richest source of all – your customers themselves.

We are well into December and 2018 will be gone in the blink of an eye.  By now, many companies have their marketing strategies mapped out for the co