Tag: advertising

The Direct to Consumer Craze

The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Sh

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Is Ad Blocking Really An Issue? 

It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. Ac

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First Party Data….Is it Really the “Best Stuff?”

It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? Firs

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