Introducing Gen Alpha! Set to become the biggest generation in history, they will be a force to be reckoned with. Here's what you need to know to start planning marketing strategies for this unique group.

In the United States, the linear TV ratings for the Beijing Winter Olympics were far less than gold medal winning.  In fact, the 2022 games, which took pl

Whether you're new to the field or just looking for some clarification, you may find yourself asking, "What exactly is programmatic?"  In its simplest

Programmatic advertising is becoming more powerful with each passing year.  And the pandemic has not hurt it.  In fact, maybe it has helped