Stefanie Beach welcomes the dynamic Scott Omelianuk, a seasoned entrepreneur and branding expert. Together, they explore the transformative power of brand purpose in today’s fast-paced market, emphasizing the importance of understanding not just what you sell, but why it matters to your audience. With insights drawn from his colorful career, including his tenure as editor-in-chief of Inc. Magazine, Scott shares invaluable advice for aspiring entrepreneurs on how to create meaningful connections with consumers that drive lasting success. Scott is currently the Chief Strategy Officer and Co-founder of BabyRobot Studios.

About Scott Omelianuk: Co-founder and Chief Strategy Officer of BabyRobot, Scott, is an author, professor of marketing and entrepreneurship, patent holder, television creator, and podcast host. He has been the Editor-in-Chief at brands including Inc. Business Media and This Old House Ventures, an Executive Editor at Esquire, and a contributor to The New York Times and Wall Street Journal.

About BabyRobot Studio: BabyRobot is a Brand and Business Development agency using purpose, events, content, and community as its tools. From individual campaign content to full rebranding, BabyRobot excels by activating its team–a global network of culture creators, storytellers, event producers, and community builders–to position clients for maximum impact and influence when in dialog with consumers who, together, want to build a more equitable future. Home to the Black Lady Business podcast!

Discover more at babyrobot.co