Stefanie Beach interviews Dan Rosenberg, the Founder & CEO of Octane 11, a B2B data analytics platform. Listen to Dan talk about the advice for those new to the field, the most important trends, and the biggest challenges facing B2B media analysts today. What are the most promising opportunities for B2B media analysts in the coming years and what new technologies or tools will have a major impact on the field?

About Octane 11: Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Octane11 is backed by Javelin Venture Partners, BDMI, Honeystone Ventures, Plug and Play Ventures, Circadian Ventures, Base Ventures, and AperiamVentures. Launched in late 2020, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight.