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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024

The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume

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SMB Media Consulting

The Great Cookie Crumble: Early Glimpses from Google’s 1% Test

Google's test of shutting down third-party cookies for 1% of Chrome users began in January, and the early tremors are already rattling the industry. While we're still in the foothills of this tectonic change, the initial data offers fascinating insights into what a cookieless future might hold. Check it out!

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SMB Media Consulting
SMB Media Consulting

Touchdowns, Clicks and Couch Potatoes: The Unlikely Story of Live Sports and CTV

The sports viewing experiencing is changing with CTV now in the game. What does this mean for the future of live sports? Eddie Wilders breaks it down.

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SMB Media Consulting

Charting the Future: Top 3 Connected TV Predictions Shaping 2024

2024 holds promising developments for Connected TV. Check out 3 things we think will affect CTV in the year ahead. Do you agree?

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SMB Media Consulting

Buckle Up for 2024: A Wild Ride in Business and Marketing Backed by Numbers!

Welcome to a rollercoaster of insights as we dive into the thrilling world of business and marketing in 2024. We've strapped on our helmets and done a deep dive into our crystal ball, sharing some eye-popping statistics to bring you the juiciest nuggets of wisdom and a dash of humor. Brought to you by Eddie Wilders.

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SMB Media Consulting

2024 Unleashed: Top 10 Digital Marketing Actions for the Brave

What will it take to master the digital marketing realm in 2024? Eddie Wilders tells us the top 10 ways to make our mark on the new year.

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