Blog
Read the latest
trends, tips, and thought leadership
Digital Outdoor Advertising: A Bright New Way to Shine
Digital outdoor advertising (DOOH) has taken the advertising world by storm. It's no longer just about static billboards; it's about dynamic, engaging visuals
Read More
Digital Media Job Cuts: A Paradox of Layoffs and Openings
The digital media industry, once a seemingly unshakeable force, has been grappling with a wave of layoffs in recent months. But is this a sign of the end of digital advertising as we know it, or simply a necessary adjustment in a rapidly evolving landscape? What are your thoughts?
Read More
Do We Need to Worry About Google’s Search Generative Experience?
Google's recent announcement about utilizing AI to change search results, called the Search Generative Experience (SGE), has caused ripples of concern amongst publishers. Do you think there is reason to worry?
Read More
The Google Brain Drain: How AI is Reshaping the Tech Giant’s Workforce
News of Google's potential job cuts, fueled by AI advancements, has sparked a heated debate about the future of work and the role of technology in the 21st century. How can we ensure that AI enhances our lives, promotes equality, and creates a future where technology serves humanity, not the other way around?
Read More
Super Bowl 2024: Advertising Blitz or Brand Bonanza?
The confetti has settled, the halftime show faded, and the Kansas City Chiefs stand victorious. But for brands who shelled out millions for a coveted 30-second Super Bowl ad slot, the game is just the beginning. Was it a touchdown for their marketing budgets, or an incomplete pass? Let's delve into the media spend and advertising strategies of Super Bowl 2024.
Read More
The Great Cookie Crumble: Early Glimpses from Google’s 1% Test
Google's test of shutting down third-party cookies for 1% of Chrome users began in January, and the early tremors are already rattling the industry. While we're still in the foothills of this tectonic change, the initial data offers fascinating insights into what a cookieless future might hold. Check it out!
Read More