Blog
Read the latest
trends, tips, and thought leadership
Greening the Clicks: A Guide to Sustainable Digital Advertising
The digital advertising world is a behemoth, churning out billions of impressions every day. But with great reach comes great responsibility, and the industry'
Read MoreTrends that Will Rule the Holiday Shopping Season
The holiday shopping season is officially upon us! What trends will consumers be following and how can retailers meet these expectations?
Read MoreAdvertising Week 2023 Recap
Didn't get a chance to attend Advertising Week NY? Stefanie Beach recaps key takeaways and highlights of the world's largest annual advertising and marketing event.
Read MoreRecord Halloween Spending Could Be a Good Indicator for the Holiday Shopping Season
Despite the lagging economy, Halloween spending is expected to be a sweet treat for retail. Could this be a good sign for what's to come during the holiday shopping season?
Read MoreThe Next Big Thing
In today's world, marketers have layers upon layers of data and variables at their fingertips. Now they need to figure out the best way to analyze all of this information. Is marketing mix modeling (MMM) the way forward and the next big thing?
Read MoreAttention is Back and It’s About Time
Thanks to our friends at Thece for sharing this thought-provoking article by their CRO, Ian Owen-Ward. Ian sees the renewed interest in attention as a needed shift in the advertising world. "So attention is back and what a relief. Let’s face it, advertising agencies have based buying on a desk, with all decisions made for the media buyers by their inherent systems, and it desperately needs a major overhaul."
Read More