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Nielsen’s Shift from Panel-Only Measurement: A Leap Forward for Media Technology

Change is in the air for Nielsen, the long-time authority on TV and media measurement. As the company plans to sunset its panel-only measurement by Q4 2025, th

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SMB Media Consulting

TikTok Could Be in Hot Water for Violating Children’s Privacy

TikTok could be hit with a massive fine for violating children's privacy, as the UK gets tough with child safety online. Click below to learn more.

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SMB Media Consulting

What Can We Learn From Last Year’s Holiday Shopping Season?  

With 2018’s holiday shopping season well in our rear-view mirror, it’s a good time to analyze how it all played out.  I’m sure many businesses

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Search in the Marketplace and How its Impact is Imperative for Digital Success 

Let’s face it. Google owns us (mostly), at least when it comes to the proverbial “search” for information. Currently, they are sitting at 92% of all sear

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Is that gold in them ’thar hills? 

Is that gold in them ’thar hills? Sadly this isn’t the opening to a celebrated Mark Twain novel but it is an honest and open commentary on blockchain and i

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A Growing Voice

Alexa. Siri. Cortana.  One or more of these names may be part of your daily vocabulary, depending on whether or not you are part of the ever-growing

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