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It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? Firs

A week after the dust settled, as I review my notes and make new connections from the conference I realized that while our industry has come so far we are stil

Earlier this year, the European Union’s General Data Protection Regulation (GDPR) went into effect, radically changing the way data can legally be collected

As shifts in consumer viewing habits continue, Connected TV (CTV) users account for approximately 182.6 million people in the US, over 55.5% of the population this year.  US consumers have continued to embrace cord cutting, digital streaming services and adopt on-demand experiences of accessing content when, where and more specifically how they want. The popularity of Hulu, Sling TV, Roku, DirecTV Now and similar providers illustrates consumers desire to have more control when it comes to the content they want to engage with. For the marketer, reaching streaming audiences is made possible by CTV. Streaming internet services and major network and broadcast providers like NBCU, ESPN, Turner and Warner etc. are realizing opportunities to tap into additional ad revenues. This gives them the ability to further permeate the digital and programmatic space as traditional TV investments adapt to changes in strategy and capture consumer dollars and audiences. Some As shifts in consumer viewing habits continue, Connected TV (CTV) users account for approximately 182.6 million people in the US, over 55.5% of the population this year.  US consumers have continued to embrace cord cutting, digital streaming services and adopt on-demand experiences of accessing content when, where and more specifically how they want. The popul