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The Power of Your Inbox: Unveiling the Benefits and Use Cases of Email Marketing

In the age of social media algorithms and overflowing inboxes, it's easy to dismiss email marketing as an outdated relic. But don't be fooled! Email remains on

What You Need to Know About Marketing to Kids This Holiday Season

Here we are again, heading full-throttle into the holiday season. Though it may not be the most wonderful time of the year for your personal wallet,

Are you ready for the 2018 holiday season?

The 2018 holiday shopping season is upon us. Walk into any store and you will see decorations, deals, and holiday music already in full swing. It is said

First Party Data….Is it Really the “Best Stuff?”

It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? Firs

PROG IO – In Review

A week after the dust settled, as I review my notes and make new connections from the conference I realized that while our industry has come so far we are stil

Effects of GDPR on the Global Marketplace

Earlier this year, the European Union’s General Data Protection Regulation (GDPR) went into effect, radically changing the way data can legally be collected

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