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Nielsen’s Shift from Panel-Only Measurement: A Leap Forward for Media Technology
Change is in the air for Nielsen, the long-time authority on TV and media measurement. As the company plans to sunset its panel-only measurement by Q4 2025, th
Read MoreIt’s Not Easy Being Green… But It’s Worth It
“Going green” is one of the most popular catchphrases in the world we live in today. Every day we hear reports of scientists and experts warning us
Read MoreAdvertising for CBD: Is It Really Possible?
“Going green” is one of the most popular catchphrases in the world we live in today. Every day we hear reports of scientists and experts warning us
Read MoreProgrammatic Demystified
If you are new to programmatic the most confusing part of getting started are all of the acronyms. Here is a quick down and dirty guide to help you navigate th
Read MoreSummer Relevance
The summer is quickly approaching and you are panicking on how to stay relevant and not see a drop in performance. Here are a few quick tactics to put in
Read MoreWill 5G Change the World?
Will 5G internet connectivity change the world? The answer is most definitely. At the end of last year, some wireless companies anno
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