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The Ethical Frontier: AI’s Impact on Marketing Transparency

In the rapidly evolving digital landscape, artificial intelligence (AI) has become a transformative force in marketing, offering unprecedented c

Will 5G Change the World?

Will 5G internet connectivity change the world? The answer is most definitely. At the end of last year, some wireless companies anno

How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel

Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, progr

The Millennial Ad Influence

It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Mi

Turning the Programmatic Corner: Compensating Direct Sellers on Programmatic Deals

A major advertiser just booked a $100K homepage inventory takeover + $10K additional to run audience targeting across all of your brand-safe inventory. This is

Podcast Advertising – Listen Up

“Lend me your ears!” When the first podcasts debuted in 2005, who would have thought the format would grow into the juggernaut it is today?&

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