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The Power of Your Inbox: Unveiling the Benefits and Use Cases of Email Marketing

In the age of social media algorithms and overflowing inboxes, it's easy to dismiss email marketing as an outdated relic. But don't be fooled! Email remains on

A Growing Voice

Alexa. Siri. Cortana. One or more of these names may be part of your daily vocabulary, depending on whether or not you are part of the ever-growing

The Direct to Consumer Craze

The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Sh

Is Ad Blocking Really An Issue?

It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. Ac

Control Over Personal Data

According to a study conducted by Mobile Ecosystem Forum of 6,500 smartphone users worldwide ages 16 and older, just 27% of respondents felt they had some cont

9 for ’19: Digital Marketing Trends for the New Year

We are well into December and 2018 will be gone in the blink of an eye. By now, many companies have their marketing strategies mapped out for the co

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