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Nielsen’s Shift from Panel-Only Measurement: A Leap Forward for Media Technology

Change is in the air for Nielsen, the long-time authority on TV and media measurement. As the company plans to sunset its panel-only measurement by Q4 2025, th

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SMB Media Consulting

How “Sign In With Apple” Will Disrupt the Marketing World

At Apple’s annual developer’s meeting, WWDC, in early June, the company announced plans to introduce a new feature that will allow users to sign in to apps

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Digital Ad Spend is Tops in 2019

We are more than halfway through 2019 and it’s time to check on the status of one of the year’s biggest predictions.   In February, eMarketer

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Top 5 Most Often Asked Programmatic Questions, Answered

Being a consultancy we speak with all types of publishers and brands on a daily basis. Most of our prospects are medium size businesses and start-ups looking t

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7 Savvy Tips for Attracting Last-Minute Summer Travelers

After what seemed like a loooong winter, sweet summer has finally arrived!  For many people, the season is all about leisure, fun and relaxation, which of

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What Your Business Needs to Know to Ace the Back to School Shopping Season

Students across the country are jumping for joy as the current school year comes to a close, but for marketers, school is most definitely not out for summer.&n

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