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TikTok’s Future: Beyond the Ban Headlines

The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario

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SMB Media Consulting

The Millennial Ad Influence

It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Mi

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Turning the Programmatic Corner: Compensating Direct Sellers on Programmatic Deals

A major advertiser just booked a $100K homepage inventory takeover + $10K additional to run audience targeting across all of your brand-safe inventory. This is

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Podcast Advertising – Listen Up

“Lend me your ears!”   When the first podcasts debuted in 2005, who would have thought the format would grow into the juggernaut it is today?&

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Top Digital Retail Trends for 2019

Coming off of a hot holiday season, the retail sector is looking to keep sales strong over the course of the year.  Some common trends have emerged r

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SMB Media Consulting

TikTok Could Be in Hot Water for Violating Children’s Privacy

TikTok could be hit with a massive fine for violating children's privacy, as the UK gets tough with child safety online. Click below to learn more.

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