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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024
The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume
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Summer Relevance
The summer is quickly approaching and you are panicking on how to stay relevant and not see a drop in performance. Here are a few quick tactics to put in
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Will 5G Change the World?
Will 5G internet connectivity change the world? The answer is most definitely. At the end of last year, some wireless companies anno
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How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel
Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, progr
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The Millennial Ad Influence
It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Mi
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Turning the Programmatic Corner: Compensating Direct Sellers on Programmatic Deals
A major advertiser just booked a $100K homepage inventory takeover + $10K additional to run audience targeting across all of your brand-safe inventory. This is
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