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Direct Mail – Still Sending Along

With all the technology that we have at our fingertips, one of the most trusted advertising and marketing strategies that we have at our disposal is direct mai

Record-Breaking Spending Expected for 2020 Elections

2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history. Fi

Why Should You Care About Direct Reader Revenue?

Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report. According to the Internet

What’s Happening With Amazon’s Advertising Business?

Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable. Love it or hate it, there’s no

Who Are the Real Influencers and Why Do They Matter So Much?

We are all hyper aware of the power of social media in the marketing world. However, with so much focus on celebrities and social influencers with mass f

Cross Generational Marketing

In today’s world people are living longer than ever. And at the other end of the spectrum, younger folks have more spending power at an earlier a

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