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Nielsen’s Shift from Panel-Only Measurement: A Leap Forward for Media Technology
Change is in the air for Nielsen, the long-time authority on TV and media measurement. As the company plans to sunset its panel-only measurement by Q4 2025, th
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Why Should You Care About Direct Reader Revenue?
Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report. According to the Internet
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What’s Happening With Amazon’s Advertising Business?
Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable. Love it or hate it, there’s no
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Who Are the Real Influencers and Why Do They Matter So Much?
We are all hyper aware of the power of social media in the marketing world. However, with so much focus on celebrities and social influencers with mass f
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Cross Generational Marketing
In today’s world people are living longer than ever. And at the other end of the spectrum, younger folks have more spending power at an earlier a
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Influencer Marketing 101
As Influencer Marketing continues to grow exponentially with significant momentum, it is nearly inevitable for clients to think about it as an approach to the
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