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Now This Is What I Call Streaming… Linear

I’ve been following a streaming TV newsletter for as many years as it’s been written. It has spanned the entire history of Netflix, from their transition f

Programmatic Demystified

If you are new to programmatic the most confusing part of getting started are all of the acronyms. Here is a quick down and dirty guide to help you navigate th

Summer Relevance

The summer is quickly approaching and you are panicking on how to stay relevant and not see a drop in performance. Here are a few quick tactics to put in

Will 5G Change the World?

Will 5G internet connectivity change the world? The answer is most definitely. At the end of last year, some wireless companies anno

How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel

Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, progr

The Millennial Ad Influence

It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Mi

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