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The Ethical Frontier: AI’s Impact on Marketing Transparency
In the rapidly evolving digital landscape, artificial intelligence (AI) has become a transformative force in marketing, offering unprecedented c
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Influencer Marketing 101
As Influencer Marketing continues to grow exponentially with significant momentum, it is nearly inevitable for clients to think about it as an approach to the
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How “Sign In With Apple” Will Disrupt the Marketing World
At Apple’s annual developer’s meeting, WWDC, in early June, the company announced plans to introduce a new feature that will allow users to sign in to apps
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Digital Ad Spend is Tops in 2019
We are more than halfway through 2019 and it’s time to check on the status of one of the year’s biggest predictions. In February, eMarketer
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Top 5 Most Often Asked Programmatic Questions, Answered
Being a consultancy we speak with all types of publishers and brands on a daily basis. Most of our prospects are medium size businesses and start-ups looking t
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7 Savvy Tips for Attracting Last-Minute Summer Travelers
After what seemed like a loooong winter, sweet summer has finally arrived! For many people, the season is all about leisure, fun and relaxation, which of
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