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The AI Revolution in Marketing: Transforming Roles and Creating New Opportunities
The marketing landscape is undergoing a seismic shift, driven by the rapid advancement of artificial intelligence (AI) technologies. This transformation is not
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Political Advertising Strategies
In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections. Experts are guessing that more money wil
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Record-Breaking Spending Expected for 2020 Elections
2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history. Fi
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Why Should You Care About Direct Reader Revenue?
Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report. According to the Internet
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What’s Happening With Amazon’s Advertising Business?
Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable. Love it or hate it, there’s no
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Who Are the Real Influencers and Why Do They Matter So Much?
We are all hyper aware of the power of social media in the marketing world. However, with so much focus on celebrities and social influencers with mass f
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