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TikTok’s Future: Beyond the Ban Headlines

The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario

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SMB Media Consulting

Digital Ad Spend is Tops in 2019

We are more than halfway through 2019 and it’s time to check on the status of one of the year’s biggest predictions.   In February, eMarketer

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Top 5 Most Often Asked Programmatic Questions, Answered

Being a consultancy we speak with all types of publishers and brands on a daily basis. Most of our prospects are medium size businesses and start-ups looking t

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7 Savvy Tips for Attracting Last-Minute Summer Travelers

After what seemed like a loooong winter, sweet summer has finally arrived!  For many people, the season is all about leisure, fun and relaxation, which of

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What Your Business Needs to Know to Ace the Back to School Shopping Season

Students across the country are jumping for joy as the current school year comes to a close, but for marketers, school is most definitely not out for summer.&n

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It’s Not Easy Being Green… But It’s Worth It

“Going green” is one of the most popular catchphrases in the world we live in today.   Every day we hear reports of scientists and experts warning us

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