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Nielsen’s Shift from Panel-Only Measurement: A Leap Forward for Media Technology
Change is in the air for Nielsen, the long-time authority on TV and media measurement. As the company plans to sunset its panel-only measurement by Q4 2025, th
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Black Friday/Cyber Week Recap
Just before the kick-off on Thanksgiving, we wrote about the big, bold predictions experts were making about this year’s holiday shopping season. We we
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Part 2: Why Should You Care About Direct Reader Revenue?
Part 2 In the first part of this series, “Why should you care about direct reader revenue?”, we looked at the current state of digital advertising
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3 Things to Know About the Holiday Shopping Season
Though we’ve yet to celebrate Thanksgiving, I think it’s fair to say that the holiday shopping season is already in full swing. Retailers were stocki
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Political Advertising Strategies
In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections. Experts are guessing that more money wil
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Record-Breaking Spending Expected for 2020 Elections
2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history. Fi
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