Blog
Read the latest
trends, tips, and thought leadership
Nielsen’s Shift from Panel-Only Measurement: A Leap Forward for Media Technology
Change is in the air for Nielsen, the long-time authority on TV and media measurement. As the company plans to sunset its panel-only measurement by Q4 2025, th
Read MoreBlack Friday/Cyber Week Recap
Just before the kick-off on Thanksgiving, we wrote about the big, bold predictions experts were making about this year’s holiday shopping season. We we
Read MorePart 2: Why Should You Care About Direct Reader Revenue?
Part 2 In the first part of this series, “Why should you care about direct reader revenue?”, we looked at the current state of digital advertising
Read More3 Things to Know About the Holiday Shopping Season
Though we’ve yet to celebrate Thanksgiving, I think it’s fair to say that the holiday shopping season is already in full swing. Retailers were stocki
Read MorePolitical Advertising Strategies
In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections. Experts are guessing that more money wil
Read MoreRecord-Breaking Spending Expected for 2020 Elections
2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history. Fi
Read More