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Greening the Clicks: A Guide to Sustainable Digital Advertising

The digital advertising world is a behemoth, churning out billions of impressions every day. But with great reach comes great responsibility, and the industry'

The Direct to Consumer Craze

The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Sh

Is Ad Blocking Really An Issue?

It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. Ac

Control Over Personal Data

According to a study conducted by Mobile Ecosystem Forum of 6,500 smartphone users worldwide ages 16 and older, just 27% of respondents felt they had some cont

9 for ’19: Digital Marketing Trends for the New Year

We are well into December and 2018 will be gone in the blink of an eye. By now, many companies have their marketing strategies mapped out for the co

What You Need to Know About Marketing to Kids This Holiday Season

Here we are again, heading full-throttle into the holiday season. Though it may not be the most wonderful time of the year for your personal wallet,

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