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Now This Is What I Call Streaming… Linear

I’ve been following a streaming TV newsletter for as many years as it’s been written. It has spanned the entire history of Netflix, from their transition f

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SMB Media Consulting

3 Things to Know About the Holiday Shopping Season

Though we’ve yet to celebrate Thanksgiving, I think it’s fair to say that the holiday shopping season is already in full swing.  Retailers were stocki

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Political Advertising Strategies   

In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections.  Experts are guessing that more money wil

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Record-Breaking Spending Expected for 2020 Elections

2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history.  Fi

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Why Should You Care About Direct Reader Revenue?

Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report.  According to the Internet

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What’s Happening With Amazon’s Advertising Business?

Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable.  Love it or hate it, there’s no

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