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Greening the Clicks: A Guide to Sustainable Digital Advertising
The digital advertising world is a behemoth, churning out billions of impressions every day. But with great reach comes great responsibility, and the industry'
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Do We Need to Worry About Google’s Search Generative Experience?
Google's recent announcement about utilizing AI to change search results, called the Search Generative Experience (SGE), has caused ripples of concern amongst publishers. Do you think there is reason to worry?
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The Google Brain Drain: How AI is Reshaping the Tech Giant’s Workforce
News of Google's potential job cuts, fueled by AI advancements, has sparked a heated debate about the future of work and the role of technology in the 21st century. How can we ensure that AI enhances our lives, promotes equality, and creates a future where technology serves humanity, not the other way around?
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Super Bowl 2024: Advertising Blitz or Brand Bonanza?
The confetti has settled, the halftime show faded, and the Kansas City Chiefs stand victorious. But for brands who shelled out millions for a coveted 30-second Super Bowl ad slot, the game is just the beginning. Was it a touchdown for their marketing budgets, or an incomplete pass? Let's delve into the media spend and advertising strategies of Super Bowl 2024.
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The Great Cookie Crumble: Early Glimpses from Google’s 1% Test
Google's test of shutting down third-party cookies for 1% of Chrome users began in January, and the early tremors are already rattling the industry. While we're still in the foothills of this tectonic change, the initial data offers fascinating insights into what a cookieless future might hold. Check it out!
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Touchdowns, Clicks and Couch Potatoes: The Unlikely Story of Live Sports and CTV
The sports viewing experiencing is changing with CTV now in the game. What does this mean for the future of live sports? Eddie Wilders breaks it down.
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