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The Power of Your Inbox: Unveiling the Benefits and Use Cases of Email Marketing
In the age of social media algorithms and overflowing inboxes, it's easy to dismiss email marketing as an outdated relic. But don't be fooled! Email remains on
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Record-Breaking Spending Expected for 2020 Elections
2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history. Fi
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Why Should You Care About Direct Reader Revenue?
Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report. According to the Internet
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What’s Happening With Amazon’s Advertising Business?
Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable. Love it or hate it, there’s no
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Who Are the Real Influencers and Why Do They Matter So Much?
We are all hyper aware of the power of social media in the marketing world. However, with so much focus on celebrities and social influencers with mass f
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Cross Generational Marketing
In today’s world people are living longer than ever. And at the other end of the spectrum, younger folks have more spending power at an earlier a
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