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Greening the Clicks: A Guide to Sustainable Digital Advertising
The digital advertising world is a behemoth, churning out billions of impressions every day. But with great reach comes great responsibility, and the industry'
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How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel
Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, progr
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The Millennial Ad Influence
It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Mi
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Turning the Programmatic Corner: Compensating Direct Sellers on Programmatic Deals
A major advertiser just booked a $100K homepage inventory takeover + $10K additional to run audience targeting across all of your brand-safe inventory. This is
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Podcast Advertising – Listen Up
“Lend me your ears!” When the first podcasts debuted in 2005, who would have thought the format would grow into the juggernaut it is today?&
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Top Digital Retail Trends for 2019
Coming off of a hot holiday season, the retail sector is looking to keep sales strong over the course of the year. Some common trends have emerged r
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