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Digital Outdoor Advertising: A Bright New Way to Shine
Digital outdoor advertising (DOOH) has taken the advertising world by storm. It's no longer just about static billboards; it's about dynamic, engaging visuals
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Big News For Rubicon & Telaria!
Big news was announced yesterday in the ad tech world. Publicly traded companies Rubicon Project and Telaria announced an agreement to merge in a stock-f
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Black Friday/Cyber Week Recap
Just before the kick-off on Thanksgiving, we wrote about the big, bold predictions experts were making about this year’s holiday shopping season. We we
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Part 2: Why Should You Care About Direct Reader Revenue?
Part 2 In the first part of this series, “Why should you care about direct reader revenue?”, we looked at the current state of digital advertising
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3 Things to Know About the Holiday Shopping Season
Though we’ve yet to celebrate Thanksgiving, I think it’s fair to say that the holiday shopping season is already in full swing. Retailers were stocki
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Political Advertising Strategies
In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections. Experts are guessing that more money wil
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