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The FASTer We Are, the Better

In the world of Connected TV (CTV), advertising faces a critical moment. Whileconsumers shift towards streaming platforms, ad dollars are lagging behind, tangl

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SMB Media Consulting

No More Cookies in the Cookie Jar

By now, everyone in the digital advertising industry has heard the news: Cookies are crumbling.   In January, Google announced that is would remov

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Gotta Love These Valentine’s Day Marketing Ideas

 I’ve always been a big fan of Valentine’s Day.  I just think it’s sweet.  Yes, I know there are lots of you who hate this day w

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SMB Media Consulting

How Will Elon’s Twitter Takeover Shake Things Up?

What changes will Elon Musk make with Twitter and what does it mean for the future of social media?

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CES 2020: What Happened at the World’s Biggest Tech Show?

Earlier in January, thousands of people flocked to Las Vegas for the annual CES convention – the Consumer Electronics Show.  Each year, techies hig

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Here’s What to Expect for Super Bowl LIV

The Super Bowl may be the biggest event of the year for sports fans, but for the advertising industry, it is the Holy Grail.  In today’s world of streaming

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