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The Power of Your Inbox: Unveiling the Benefits and Use Cases of Email Marketing
In the age of social media algorithms and overflowing inboxes, it's easy to dismiss email marketing as an outdated relic. But don't be fooled! Email remains on
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Big News For Rubicon & Telaria!
Big news was announced yesterday in the ad tech world. Publicly traded companies Rubicon Project and Telaria announced an agreement to merge in a stock-f
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Black Friday/Cyber Week Recap
Just before the kick-off on Thanksgiving, we wrote about the big, bold predictions experts were making about this year’s holiday shopping season. We we
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Part 2: Why Should You Care About Direct Reader Revenue?
Part 2 In the first part of this series, “Why should you care about direct reader revenue?”, we looked at the current state of digital advertising
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3 Things to Know About the Holiday Shopping Season
Though we’ve yet to celebrate Thanksgiving, I think it’s fair to say that the holiday shopping season is already in full swing. Retailers were stocki
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Political Advertising Strategies
In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections. Experts are guessing that more money wil
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