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Direct Mail – Still Sending Along
With all the technology that we have at our fingertips, one of the most trusted advertising and marketing strategies that we have at our disposal is direct mai
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Why Is Social Listening More Valuable Than Ever?
Less talking, more listening! We are at a point in time where the concept of social listening is becoming an invaluable tool for companies. I
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Dating Apps Hit Sweet Spot During Covid
Dating and Covid. Those sound like two things that should definitely not go together. Yet, interestingly enough, dating apps are on the rise, even as soc
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Digital Out-of-Home Set to Rise in 2021
Out-of-home advertising. Also known as OOH advertising, outdoor advertising, out-of-home media or outdoor media. It’s those roadside bi
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E-commerce Skyrockets in 2020
Back in February 2020 (ah, a simpler time), total US retail sales were steadily chugging up a modest incline. EMarketer had predicted 2.8% growth, w
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Upfront Ad Spending to Decrease This Year
The TV upfront events usually dominate the calendars of advertising professionals during the spring months. Naturally, the live presentations, meeti
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