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TikTok’s Future: Beyond the Ban Headlines
The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario
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Digital Out-of-Home Set to Rise in 2021
Out-of-home advertising. Also known as OOH advertising, outdoor advertising, out-of-home media or outdoor media. It’s those roadside bi
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E-commerce Skyrockets in 2020
Back in February 2020 (ah, a simpler time), total US retail sales were steadily chugging up a modest incline. EMarketer had predicted 2.8% growth, w
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Upfront Ad Spending to Decrease This Year
The TV upfront events usually dominate the calendars of advertising professionals during the spring months. Naturally, the live presentations, meeti
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What Will Back to School Shopping Look Like This Year?
As school and government officials scramble to figure out what the upcoming school year will look like, retailers are scrambling to make the most of the back t
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What Will It Take to Get Shoppers Back Into Stores?
Physical, brick-and-mortar stores are in a bad way right now. Although retail shopping is down in general, we have been seeing larger than expected growth i
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