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Digital Outdoor Advertising: A Bright New Way to Shine
Digital outdoor advertising (DOOH) has taken the advertising world by storm. It's no longer just about static billboards; it's about dynamic, engaging visuals
Read MoreWhy Is Social Listening More Valuable Than Ever?
Less talking, more listening! We are at a point in time where the concept of social listening is becoming an invaluable tool for companies. I
Read MoreDating Apps Hit Sweet Spot During Covid
Dating and Covid. Those sound like two things that should definitely not go together. Yet, interestingly enough, dating apps are on the rise, even as soc
Read MoreDigital Out-of-Home Set to Rise in 2021
Out-of-home advertising. Also known as OOH advertising, outdoor advertising, out-of-home media or outdoor media. It’s those roadside bi
Read MoreE-commerce Skyrockets in 2020
Back in February 2020 (ah, a simpler time), total US retail sales were steadily chugging up a modest incline. EMarketer had predicted 2.8% growth, w
Read MoreUpfront Ad Spending to Decrease This Year
The TV upfront events usually dominate the calendars of advertising professionals during the spring months. Naturally, the live presentations, meeti
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