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Now This Is What I Call Streaming… Linear
I’ve been following a streaming TV newsletter for as many years as it’s been written. It has spanned the entire history of Netflix, from their transition f
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Breakdown of This Year’s Super Bowl Ads
For some (like us advertising nerds), the Super Bowl is all about the commercials. With a little more than a week until the Big Game, we break down some
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What Will Rule in 2022
Happy New Year! With 2021 in our rearview mirror, we can now begin to focus on our strategies and plans for 2022. Though last year still felt like
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Big Brands Must Work Hard to Win Over Gen Z
Generation Z kids are growing up to be tough cookies. It’s not surprising given the unique time period that is shaping them. Born approximately b
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The Battle Against Ad Avoidance
As long as television ads have been around, people have been trying to avoid them. Way back when, when live TV was the only option, the commercial break
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Supply Chain Issues Due to Disrupt Holiday Shopping
Both shoppers and retailers alike should brace for a bumpy holiday shopping season to due global supply chain shortages. All sectors will feel e
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