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TikTok’s Future: Beyond the Ban Headlines
The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario
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Beijing Olympics Post Lowest Ratings Ever
In the United States, the linear TV ratings for the Beijing Winter Olympics were far less than gold medal winning. In fact, the 2022 games, which took pl
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Breakdown of This Year’s Super Bowl Ads
For some (like us advertising nerds), the Super Bowl is all about the commercials. With a little more than a week until the Big Game, we break down some
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What Will Rule in 2022
Happy New Year! With 2021 in our rearview mirror, we can now begin to focus on our strategies and plans for 2022. Though last year still felt like
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Big Brands Must Work Hard to Win Over Gen Z
Generation Z kids are growing up to be tough cookies. It’s not surprising given the unique time period that is shaping them. Born approximately b
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The Battle Against Ad Avoidance
As long as television ads have been around, people have been trying to avoid them. Way back when, when live TV was the only option, the commercial break
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