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Now This Is What I Call Streaming… Linear
I’ve been following a streaming TV newsletter for as many years as it’s been written. It has spanned the entire history of Netflix, from their transition f
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Move Over Gen Z, Make Way for Gen Alpha
Introducing Gen Alpha! Set to become the biggest generation in history, they will be a force to be reckoned with. Here's what you need to know to start planning marketing strategies for this unique group.
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Kicking Off 2023 Right!
It's a fresh new year and fresh new start for SMB Media Consulting! Founder & CEO, Stefanie Beach, recaps all we accomplished in 2022 and shares exciting news about what's to come in 2023. Keep following us for more updates!
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Back to School Already?
Believe it or not, back to school shopping is underway. Yes, it is true that many colleges and school districts are now out for summer. But some pa
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New Pushes Toward Sustainability in Retail
Although April is Earth Month, environmental issues are at the forefront of discussions every day of the year. Over recent years there has been a push fr
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Beijing Olympics Post Lowest Ratings Ever
In the United States, the linear TV ratings for the Beijing Winter Olympics were far less than gold medal winning. In fact, the 2022 games, which took pl
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