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Digital Outdoor Advertising: A Bright New Way to Shine
Digital outdoor advertising (DOOH) has taken the advertising world by storm. It's no longer just about static billboards; it's about dynamic, engaging visuals
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Viewability in Advertising
"If impressions are a pain point in your advertising, viewability through game livestreaming is the remedy." Did you know that game livestreaming is a great solution to gain improved ad visibility? Check out the link for more information and thank you to our friends at Thece, The Consumer Engagement Company, for contributing this insightful article!
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Who’s Next?
Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.
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Twitter’s Programmatic Advertising: A Match Made in Digital Heaven
Will Twitter's relationship with programmatic advertising last? See what Eddie Wilders has to say about it in the second part of a series on Twitter's new venture.
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The Dawn of Programmatic Advertising on Twitter
In a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.
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Streaming Services Join Forces in Big Bundles
In an attempt to cut costs and boost subscribers, several streaming services are joining into single apps. Max was launched this week as the new combo of HBO Max and Discovery+, but who will be the next to team up?
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