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Digital Outdoor Advertising: A Bright New Way to Shine
Digital outdoor advertising (DOOH) has taken the advertising world by storm. It's no longer just about static billboards; it's about dynamic, engaging visuals
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Back to School: Pass or Fail?
Will the back to school shopping season be a boon or bust for retailers? It depends on who you ask. Find out who predicts retailers will succeed and who thinks they will fall short.
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Is a Billion Dollars a Lot?
Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?
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Prime Day Crushed It
The first day of Prime Day 2023 was the largest sales day ever for Amazon. Where were the best deals and which products sold the most? Will consumers be able to keep up with this level of spending through the rest of the year?
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Summertime is Here
Summer looks a little different than it used to. With the rise of digital devices, advertisers follow us to the pool, the beach and our own backyards. "What used to be a time to pull back money because everyone 'was on vacation' has now become a boom for products and services."
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American Consumers are All In for 4th of July Celebrations
Time to fire up the grill! Americans are gearing up to celebrate, spend and travel this Independence Day. As a retailer, it's the perfect time to offer some sweet deals for consumers making last-minute preparations.
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