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Digital Outdoor Advertising: A Bright New Way to Shine
Digital outdoor advertising (DOOH) has taken the advertising world by storm. It's no longer just about static billboards; it's about dynamic, engaging visuals
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What it Was Like to Attend the Inc. 5000 Conference and Gala as a First-Time Winner
Stefanie Beach recaps her experience at the Inc. 5000 Conference and Gala. It was a celebration of the fastest growing companies in America and full of inspirational leaders and entrepreneurs, such as Deepak Chopra, Alli Webb, Janice Howroyd, Patrick Dorsett, Terry Crews and Scott Omelianuk.
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Trends that Will Rule the Holiday Shopping Season
The holiday shopping season is officially upon us! What trends will consumers be following and how can retailers meet these expectations?
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Advertising Week 2023 Recap
Didn't get a chance to attend Advertising Week NY? Stefanie Beach recaps key takeaways and highlights of the world's largest annual advertising and marketing event.
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Record Halloween Spending Could Be a Good Indicator for the Holiday Shopping Season
Despite the lagging economy, Halloween spending is expected to be a sweet treat for retail. Could this be a good sign for what's to come during the holiday shopping season?
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The Next Big Thing
In today's world, marketers have layers upon layers of data and variables at their fingertips. Now they need to figure out the best way to analyze all of this information. Is marketing mix modeling (MMM) the way forward and the next big thing?
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