The 2018 holiday shopping season is upon us. Walk into any store and you will see decorations, deals, and holiday music already in full swing. It is said

It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? Firs

A week after the dust settled, as I review my notes and make new connections from the conference I realized that while our industry has come so far we are stil