Author: Stephanie Bariatti

Big Brands Must Work Hard to Win Over Gen Z

Generation Z kids are growing up to be tough cookies.  It’s not surprising given the unique time period that is shaping them.  Born approximately b

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The Battle Against Ad Avoidance

As long as television ads have been around, people have been trying to avoid them.  Way back when, when live TV was the only option, the commercial break

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Supply Chain Issues Due to Disrupt Holiday Shopping

Both shoppers and retailers alike should brace for a bumpy holiday shopping season to due global supply chain shortages.   All sectors will feel e

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Fall is Fun for Retailers

Fall has only just officially begun, but Halloween merch and pumpkin-spice everything has been available to consumers for weeks already.  It is a time

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