Author: Stephanie Bariatti

SMB Media Consulting

High Expectations for the 2024 World Series

The stage is set for the 2024 World Series to be a truly electrifying event, as industry analysts predict a surge in viewership and advertising revenue compared to recent years. Several factors are converging to create sky-high expectations for baseball's biggest stage. Read to find out more.

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SMB Media Consulting

Record Halloween Spending Could Be a Good Indicator for the Holiday Shopping Season

Despite the lagging economy, Halloween spending is expected to be a sweet treat for retail. Could this be a good sign for what's to come during the holiday shopping season?

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SMB Media Consulting

Back to School: Pass or Fail?

Will the back to school shopping season be a boon or bust for retailers? It depends on who you ask. Find out who predicts retailers will succeed and who thinks they will fall short.

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SMB Media Consulting

Prime Day Crushed It

The first day of Prime Day 2023 was the largest sales day ever for Amazon. Where were the best deals and which products sold the most? Will consumers be able to keep up with this level of spending through the rest of the year?

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