Author: Ilias

Part 2: Why Should You Care About Direct Reader Revenue? 

Part 2  In the first part of this series, “Why should you care about direct reader revenue?”, we looked at the current state of digital advertising

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Why Should You Care About Direct Reader Revenue?

Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report.  According to the Internet

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Influencer Marketing 101

As Influencer Marketing continues to grow exponentially with significant momentum, it is nearly inevitable for clients to think about it as an approach to the

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How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel

Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, progr

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