Author: Eddie Wilders

SMB Media Consulting

Now This Is What I Call Streaming… Linear

Dive into the evolving landscape of television as we chronicle the journey from linear TV to the streaming revolution and back again. Discover the intriguing shift of streamers adopting linear strategies, and why understanding this complex ecosystem is more essential than ever for both viewers and advertisers alike.

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SMB Media Consulting

Work Hard, Laugh Harder: The Comedy of Work-Life Balance

Hello, fellow Earthlings of the corporate galaxy! I've stumbled upon a thought-provoking piece about Gen Z and Millennial workers. The topic du jour? Work-life balance. Now, I know what you're thinking – "Oh, not another preachy sermon about finding inner peace in a sea of spreadsheets!" Fear not, my friends, for we are about to embark on a journey through the cosmic comedy of work-life balance.

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SMB Media Consulting

Magic 8 Ball Time

Imagine a world where your television isn't just a screen; it's a gateway to a universe of possibilities. Welcome to the future of Connected TV, a realm where innovation and technology converge to reshape our entertainment experience. Strap in as we embark on a journey into the future, where the couch potato meets the tech-savvy wizard.

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SMB Media Consulting

There’s Alternative TV TOO?!

Dive into the transformative world of Alternative TV (Alt-TV) currencies and the groundbreaking Prog-IO system—where the old meets the new in an explosion of innovation. Discover how this dynamic approach is rewriting the rules of advertising and why every marketer should be paying attention.

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