Podcasts
Thought-provoking conversations
with industry leaders
Episode 28 Albert Yu & Shafi Mustafa, ElementalTV
Join Stefanie as she engages in an interesting conversation with two of ElementalTV’s co-founders: Albert Yu, the Chief Revenue Officer, and Shafi Mustafa, the Chief Strategy Officer. They delve into the current landscape of Connected TV (CTV) advertising from an ad tech perspective, highlighting the significant challenges and immense opportunities within the CTV ecosystem for publishers and advertisers. Albert and Shafi explore how the monumental rise of CTV can fully harness the strengths of both digital and traditional TV advertising, but overcoming systemic ad tech inefficiencies is crucial for achieving this synthesis.
About ElementalTV: ElementalTV, founded in 2020 and headquartered in Pasadena, CA, is pioneering the next era of adtech with innovations that unlock revenue opportunities in the CTV landscape. VISTA, the company’s proprietary, leading-edge technology, seamlessly integrates DMP, DSP, and SSP features, revolutionizing campaign activation and audience engagement in CTV. With access to over 150 million US-based households, VISTA enables premium audience reach and engagement anytime, anywhere, across any CTV device. ElementalTV’s relentless commitment to innovation is creating a step-change in CTV where technology and audience connectivity converge, providing clients with solutions that maximize audience value through unparalleled, immersive advertising experiences.
Learn more at elementaltv.com
Episode 27 Daphne Subar, Subarzsweets
Endlessly searching for the perfect gift? Daphne Subar, Founder and Chief Baking Officer of Subarzsweets, has crafted a solution that hits the mark. Learn about her inspiring journey as she shares how she left a career in law to launch her own online bakery, specializing in corporate gifting. Daphne details how she got her business off the ground in 2016, navigated the challenges of the pandemic, and continues to run a successful and thriving enterprise today. Subarzsweets’ unique product that is a mashup of cookie/biscotti/mandelbread offers an excellent way to express gratitude to your clients, employees, or even just friends!
About Daphne and Subarzsweets: Daphne Subar left the practice of law in 2016 to follow her passion and launched Subarzsweets, LLC, an online bakery and gift-giving service. Since its onset, Subarzsweets has expanded tremendously from one flavor and one size package to over 20 varieties available in 4 package sizes as well as a membership program. Subarz have become a popular gift item and have been shipped across the country to almost all 50 states. Daphne partners with various organizations throughout the year to donate a portion of sales back to the community. Additionally, when the pandemic initially forced many restaurant and salon workers to be unemployed, Subarzsweets quickly hired those individuals to help make local deliveries.
Daphne obtained a BS in Political Science from the University of California, Santa Barbara and her JD from Washington College of Law, The American University. Following graduation from law school, Daphne returned to Los Angeles and joined the firm of Knapp, Petersen & Clarke for the first ten years of her practice, specializing in various areas of civil litigation. Following the birth of her third daughter, she transitioned away from a full-time “traditional” practice to working as a contract attorney for numerous law firms for 14 years which provided her with flexibility to help balance working while caring for her children. Daphne and her husband reside in Studio City, California where they raised all three of their daughters. In addition to running her business, Daphne enjoys reading (she is a member of three different book clubs), exercising, traveling and networking. She has been a guest on numerous podcasts and enjoys finding new things to learn about.
Learn more at subarzsweets.com
Episode 26 Mila Tokar, Sharethrough
About Sharethrough: Sharethrough merged with District M in February 2021 to form what is now one of the leading independent global ad exchanges, connecting publishers and advertisers with true technology innovation supporting all omnichannel formats including display, video & native; devices, and user experiences. They are building a sustainable advertising ecosystem for journalists, content creators and app developers, by bringing human-centric technology to programmatic advertising. With offices all across North America, including New York, San Francisco, Chicago, Montreal and Toronto, Sharethrough continues to grow and increase its footprint in the digital media industry. As of today, the company is comprised of more than 150 talented experts who are all responsible for its international success and influence.
Learn more at sharethrough.com
Episode 25 Zachary Rozga, ThecePlay
Join us as we welcome back Zachary Rozga, the Co-Founder & CEO of Thece, as he introduces us to ThecePlay, powered by Twin Galaxies. ThecePlay is a white-label video game audience challenge platform built to enable brands to authentically engage all gamers. Zach walks us through the testing phase of ThecePlay to their recent launch and explains how brands can use it to effectively reach their audience, drive traffic, entice players with prizes, and benefit from original content.
About Thece: Thece is shorthand for The Consumer Engagement Company. With over 50 years of combined experience within advertising, Thece has seen the advertising landscape change significantly, often removing the human element and direct connections brands can create with consumers. Thece believes in bringing advertising back to its essence – creating value for both brands and audiences. They build human-centric solutions in an industry increasingly driven by technology and automation. Thece experiences engage competitive gaming fans by building solutions that captivate and reward audiences rather than interrupt them.
Learn more at thece.co