Tag: programmatic

Record-Breaking Spending Expected for 2020 Elections

2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history.  Fi

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What’s Happening With Amazon’s Advertising Business?

Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable.  Love it or hate it, there’s no

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Who Are the Real Influencers and Why Do They Matter So Much?

We are all hyper aware of the power of social media in the marketing world.  However, with so much focus on celebrities and social influencers with mass f

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Cross Generational Marketing

 In today’s world people are living longer than ever.  And at the other end of the spectrum, younger folks have more spending power at an earlier a

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