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Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.

In a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.