The digital marketing and advertising age is still relatively young compared to that of traditional linear television. As we keep making more advancements in technology, it still seems that we are stuck in the mud as it comes to which platforms are providing any type of consistent and viable return. But that looks like things might be changing as programmatic advertising is poised for significant growth, driven by advancements in television integration, retail media networks, and emerging technologies like blockchain.

Dive into the evolving landscape of television as we chronicle the journey from linear TV to the streaming revolution and back again. Discover the intriguing shift of streamers adopting linear strategies, and why understanding this complex ecosystem is more essential than ever for both viewers and advertisers alike.

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Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?