Dive into the evolving landscape of television as we chronicle the journey from linear TV to the streaming revolution and back again. Discover the intriguing shift of streamers adopting linear strategies, and why understanding this complex ecosystem is more essential than ever for both viewers and advertisers alike.

Ready to unlock your digital potential? Check out our step-by-step overview of how programmatic media works. Partner with SMB Media Consulting and embark on a transformative digital journey. So glad we're here to help!

Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.