"If impressions are a pain point in your advertising, viewability through game livestreaming is the remedy." Did you know that game livestreaming is a great solution to gain improved ad visibility? Check out the link for more information and thank you to our friends at Thece, The Consumer Engagement Company, for contributing this insightful article!

Whether you're new to the field or just looking for some clarification, you may find yourself asking, "What exactly is programmatic?"  In its simplest

Programmatic advertising is becoming more powerful with each passing year.  And the pandemic has not hurt it.  In fact, maybe it has helped

    Back in early March, I was planning on writing an article about the growing popularity of TikTok, but then the virus hit and I decided to de