Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.

Whether you're new to the field or just looking for some clarification, you may find yourself asking, "What exactly is programmatic?"  In its simplest

Programmatic advertising is becoming more powerful with each passing year.  And the pandemic has not hurt it.  In fact, maybe it has helped

This year’s holiday shopping season will be like no other.  Although many consumers still plan on spending, habits and perspectives have undoubtedl