According to a study conducted by Mobile Ecosystem Forum of 6,500 smartphone users worldwide ages 16 and older, just 27% of respondents felt they had some cont

It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? Firs

Earlier this year, the European Union’s General Data Protection Regulation (GDPR) went into effect, radically changing the way data can legally be collected