Back to school isn’t just about new pencils and first-day jitters – it's a massive economic engine! Let’s dive into the numbers and trends shaping this year’s back-to-school media spend.

Will the back to school shopping season be a boon or bust for retailers? It depends on who you ask. Find out who predicts retailers will succeed and who thinks they will fall short.

Believe it or not, back to school shopping is underway.  Yes, it is true that many colleges and school districts are now out for summer.  But some pa

Back-to-school shopping for 2021 is shaping up to be a lot different than it was for 2020.  Though we’re not quite “back to normal” yet, many region