The confetti has settled, the halftime show faded, and the Kansas City Chiefs stand victorious. But for brands who shelled out millions for a coveted 30-second Super Bowl ad slot, the game is just the beginning. Was it a touchdown for their marketing budgets, or an incomplete pass? Let's delve into the media spend and advertising strategies of Super Bowl 2024.

Didn't get a chance to attend Advertising Week NY? Stefanie Beach recaps key takeaways and highlights of the world's largest annual advertising and marketing event.

In today's world, marketers have layers upon layers of data and variables at their fingertips. Now they need to figure out the best way to analyze all of this information. Is marketing mix modeling (MMM) the way forward and the next big thing?

Thanks to our friends at Thece for sharing this thought-provoking article by their CRO, Ian Owen-Ward. Ian sees the renewed interest in attention as a needed shift in the advertising world. "So attention is back and what a relief. Let’s face it, advertising agencies have based buying on a desk, with all decisions made for the media buyers by their inherent systems, and it desperately needs a major overhaul."