Author: Ilias

Turning the Programmatic Corner: Compensating Direct Sellers on Programmatic Deals

A major advertiser just booked a $100K homepage inventory takeover + $10K additional to run audience targeting across all of your brand-safe inventory. This is

Read More

Search in the Marketplace and How its Impact is Imperative for Digital Success 

Let’s face it. Google owns us (mostly), at least when it comes to the proverbial “search” for information. Currently, they are sitting at 92% of all sear

Read More

Is that gold in them ’thar hills? 

Is that gold in them ’thar hills? Sadly this isn’t the opening to a celebrated Mark Twain novel but it is an honest and open commentary on blockchain and i

Read More