Summer looks a little different than it used to. With the rise of digital devices, advertisers follow us to the pool, the beach and our own backyards. "What used to be a time to pull back money because everyone 'was on vacation' has now become a boom for products and services."

Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.

Will Twitter's relationship with programmatic advertising last? See what Eddie Wilders has to say about it in the second part of a series on Twitter's new venture.

In a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.