In today's world, marketers have layers upon layers of data and variables at their fingertips. Now they need to figure out the best way to analyze all of this information. Is marketing mix modeling (MMM) the way forward and the next big thing?

We're closing in on the end of 2023! Eddie Wilders tells us what to expect in four categories that will dominate during the final months of the year.

Where are we now on the WFH front? Many companies are demanding that their employees return to the office, but is this really necessary in the advertising world?

Advertising isn't what it used to be. In a world that demands transparency from brands, find out why it is so important to have data security.