Author: Eddie Wilders

SMB Media Consulting

Netflix’s Price Hike: The Slightly More Expensive Evolution

Netflix subscription prices continue ticking up, up, up. But let's be honest... are we really going to stop watching? As Eddie Wilders says, "Netflix is still king of the digital content jungle."

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SMB Media Consulting

Navigating the Festive Frenzy: Digital Marketing Between Thanksgiving and Christmas

What should marketers expect in the mad rush between Thanksgiving and Christmas? What strategies should be used and how will the season compare to last year?

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SMB Media Consulting

Black Friday and Cyber Monday: The Shopping Extravaganza That Keeps on Giving

Black Friday and Cyber Monday are just a little more than a week away! This year, what should retailers expect from these shopping extravaganzas?

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SMB Media Consulting

The Next Big Thing

In today's world, marketers have layers upon layers of data and variables at their fingertips. Now they need to figure out the best way to analyze all of this information. Is marketing mix modeling (MMM) the way forward and the next big thing?

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